Thursday, January 06, 2005

Our Paradigm of Marketing

If you have been in US for significant amount of time then you might have learned the paradigm of marketing. Wake up in the morning and make a point to remember what you listen first; I bet it is someone marketing something. In American home; wives are marketing their sense of being higher than men “Gosh I do not know what will happen to you if I am not around”. In your office every colleague is bragging about his achievements “He does not stand a chance on that task against me”. Your entertainment set; turn your TV and I bet 70% of time you will land up between commercial break. On your phone; in your email account; on your favorite site; even in your church, everywhere all the time someone is marketing something.

The first lesson I learned after coming to US is to market yourself otherwise you are going nowhere. You want a chick or a check, you need to talk about yourself and brag about what you have done and what you can do. Most of the time, I find this paradigm very funny and entertaining but sometimes the art of asking for credit goes beyond our moral values and ethics.

150,000 human lives lost in Tsunami disaster which struck south Asia on December 26th. More than 5 million people are homeless and have lost there livelihood. Everyday I read and listen to the horrible stories of suffering and pain. The incident has emotionally touched millions and millions of people who are donating money and resources generously. Some say this is the biggest relief aid ever in the history of the world. People acknowledge that United States of America has taken the leadership role in the relief efforts and is doing a great job. But it does not sound good when President and his team try to market this relief effort to get credit. Is it not our moral responsibility to help people when they are in need? There is no need to brag about what we are doing, sometimes it is better to silently touch human hearts and win gratitude.

Providing relief efforts is the work of charity and not of competition. Marketing is healthy but doing it at wrong time and wrong place would only hurt.

- Salim Hemdani