Sunday, August 23, 2009

Social Media Revolution - are you on-board?

This an interesting video that can open your eyes in a big way (thanks @equalman). Brands must think about how they are spending their marketing dollars? And beyond that they must revisit the need for a traditional marketing department. Running TV ads, outdoors or print media is no longer sufficient. Are you building your marketing department to meet the needs of future generation? Here are some facts that I find astonishing. Watch the video to see more…

  • By 2010 generation Y will outnumber Baby Boomers and 96% of them will be using social network.
  • 12.5% of couples married in US last year met via social media
  • It too Radio 38 years, TV 13 years, Internet 4 year and iPOd 3 years to reach 50 million.
  • Facebook added 100 million users in just 9 months.
  • If Facebook were a country it will be world’s 4th largest country on earth after China, India and United States.
  • 80% of companies using LinkedIn as their primary tool to find employees
  • Ashton Kutcher has more than 3 million followers on twitter.
  • YouTube now has more than 100 million videos submitted by users.
  • Wikipedia has more than 13 million articles.
  • There are more than 200 million blogs on the internet.
  • 34% of bloggers post opinions about products and brands
  • 78% of consumers trust peer recommendation only 14% trust advertisement.

People no longer search for news. News finds them (do you think products will find people?)

-- Salim Hemdani